Business

For Immediate Release ALOFT Financial Launches a Podcast Centered on Financial Freedom ALOFT Financial presents, “Living the Life: Up and to the Right,” a weekly podcast series that educates listeners on important financial concepts to help them get control of personal finances and own their future! Las Vegas, NV – June 1, 2019 – ALOFT […]

By Chris Ariens Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments—it promised as much last fall, when it established ROI guarantees—so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for […]

By Stephanie Thiesen Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. There are three big variables you want to control when scheduling radio ads: reach, frequency, and consistency. I’m going […]

By Duncan Stewart ​Do people really still listen to radio? They sure do—even young people—and advertisers would do well to take notice of them. DELOITTE Global predicts that global radio revenue1 will reach US$40 billion in 2019, a 1 percent increase over 2018. Further, Deloitte Global predicts that radio’s weekly reach will remain nearly ubiquitous, with over 85 percent […]

By Kelsey Pospisil O’ Planick Nielsen recently released its Audio Today 2018 report. According to the report, radio reaches 93% of adults on a weekly basis. TV reaches 88% and smartphones reach 83%. Radio reaches 243,381,000 users monthly. Compared to 229,960,000 monthly users of live or DVR TV, 179,216,742 monthly users of social media sites and 105,122,040 monthly […]

LAS VEGAS (KLAS) — May 1, 2019 – The Las Vegas City Council voted 4 to 1 to approve marijuana consumption lounges. This is the first municipality in Nevada to do so. It will allow the city to create a business license category and regulations for marijuana lounges within the city limits. The lounges would be a place […]


Living the Life – Up and To the Right

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